Communications Project Management - New Facilities

Project details

The first hospital in a growing community. Developed a comprehensive communications plan to announce both the groundbreaking and the grand opening.

Communications Plan Development

Assessing

Consulted with senior leadership to learn expectations, developing plan and project timeline for activities.

Outreach

Developed relationships within the community and other key stakeholders prior to developing communication plan.

Communication

Created document that included project summary, communication timeline, talking points, key spokespersons, event planning & details, media releases, media contacts and other resources.

Impact

Monitored media coverage in media and social media. Evaluated the impact of the event through after action review.

Event Execution

Collaborated with departments and business units to execute events using a defined process, including pre- and post-event huddles.

Results

Two successful events were covered by multiple media outlets, increasing brand awareness and enhancing the company’s reputation in the market.