National Story Development - "Find A Way"
Project details
This story featured a young man in a hospital rehab program who dreamed of walking at his graduation to share how he refused to let tragedy define his life. Cross-team collaboration and coordination with multiple stakeholders played a vital role in making this moment possible.
Creative process
My approach embraced the simplicity of staying small during this monumental moment. This resulted in an authentic, heartfelt experience that became a compelling national story.
Results
New research opportunities and collaborations for the hospital's rehab program. Fulfilled a young man's dream of inspiring others through public speaking.
2
National Stories
+80
TV Stories in US Markets
10 million
Impressions