PR Idea Leads to Trademark
Project details
An experiential PR idea, "newsjacking," in conjunction with the upcoming release of a new Star Wars movie.
Creative process
Produced a movie trailer-style video featuring newborns dressed as Star Wars characters to coincide with the release of the new film.
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Results
Media coverage in the U.S. and more content development leading to the name Tiniest Texans being trademarked.
Tinest TexansTM trademarked in 2023
+40
Pages Featured
+150
Media Placements Since 2019
+5
National Stories